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Stop guessing what your ad spend delivers.

See where a visit came from, follow its activity and connect the outcome to your campaign. Make your next budget decision with a clear picture.

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The problem

When did you last trust
your marketing numbers?

A click can lose its source before your analytics records it. Here are four places to check.

Why your tracking is broken
01

Campaign labels get stripped.

Links can lose campaign details as they pass through redirects, apps or sharing tools.

02

In-app browsers hide the source.

A visit opened inside an app may arrive with less referral information.

03

Tracking scripts get blocked.

A page can load even when its analytics script does not.

04

Sessions can split across tools.

Moving to a separate checkout or booking platform can break the connection to the original visit.

The blind spot

Direct doesn’t always mean direct.

Visits missing their source don’t all vanish from the dashboard. They often get reassigned to “Direct”, the catch-all for visits that can’t be accounted for. So, what may appear as higher brand demand may actually be increased unknown traffic.

How much of your “Direct” traffic did you pay for?

Google Analytics traffic report with the Direct row highlighted: 33,079 sessions, 35.0% of the report’s 94,510 total sessions.
Meet Dáva

Know the source.
Follow the session.
See the outcome.

Dáva connects the marketing source to each captured visit, then shows the pages, actions and outcome inside that session.

Source view showing the original marketing source captured before the visitor reaches the destination.
The commercial value

See what earns
its place in the budget.

Compare campaign strategies to outcomes. Understand what each result costs and use the session evidence to see what marketing efforts are resonating, so you know what to scale, refine or stop, and where to invest next.

Dáva dashboard showing source, session and outcome performance.

Know the cost per result.

Compare spend with the outcomes each campaign produced.

Find where intent drops off.

See which sources bring visits, meaningful actions and acquired outcomes.

Put the evidence to work.

Back stronger results and investigate spend that is not producing enough.

Explore all features
The complete picture

Your marketing, accounted for.
Your next move, made clear.

Dáva connects the source, journey and outcome in one reliable view, so you know which campaigns resonate, what to improve and where to invest.

Why we built Dáva
Getting started

Set up by lunch.
Learn from the next click.

Connect your source, follow each journey and measure the outcome in five guided steps.

  1. 01

    Connect your domain.

    Connect a subdomain you own so every Dáva link records the visitor’s source before the destination page loads.

  2. 02

    Install the tracking snippet.

    Add the Dáva snippet to your website to follow the pages and events within each visitor’s session.

  3. 03

    Build your links. Put them to work.

    Set the destination and the campaign details you want recorded, then use the Dáva link everywhere the old one lived.

  4. 04

    Connect your conversion sources.

    Connect tools such as Stripe, Shopify or HubSpot so purchases, leads and other outcomes can be matched to the sessions that produced them.

  5. 05

    Set your goals.

    Define the actions that signal intent or acquisition, then categorise them as Hot or Acquired to see how visitors progress through the funnel.

Good questions.
Clear answers.

For a captured visit, Dáva connects the identified source with the pages viewed, actions taken and outcome reached. You can inspect that individual session to understand how the result happened. It focuses on attribution within a session, rather than combining every visit a person makes into a multi-touch journey.

Add campaign spend and compare it with acquired outcomes to see the cost per result. Compare the same type of outcome across campaigns, then consider lead quality and commercial value before changing your budget. An acquired outcome can be an enquiry. It does not automatically mean revenue.

You choose the result that matters to your business, such as a completed enquiry, booking or purchase. A hot action signals intent. An acquired action is the final outcome you have configured.

Yes. Move between organisations from one login, with the appropriate permissions for each account. You can review the reporting from desktop, tablet or mobile. See Features

How screwed
is your data?

See how Dáva can show you what’s working, what isn’t and where your money should go next.

Book a Demo 30 minutes | Live data walk-through