From Frustration to Innovation

We are a team of marketers, advertisers, developers, and strategists who have been immersed in the digital marketing world since 1997. Over the years, we’ve seen it all—the rise of Google Ads, the explosion of social media marketing, the evolution of SEO, and more. But one thing that never seemed to evolve fast enough was how we track what actually works.

As we grew our careers and built websites, ran ads, and crafted digital strategies for clients of all sizes, we kept running into the same frustrating problem—incomplete tracking.

The Frustration: The Numbers Weren’t Adding Up

Picture this: We’re running paid campaigns across multiple platforms—Google, Facebook, email, you name it. We’d invest hours of planning, tweaking creatives, refining targeting, and optimising landing pages. But after all that effort, when we’d go to check the results, the data wouldn’t add up.

We’d see spikes in direct traffic, but our analytics couldn’t tell us where it came from.

UTMs would get stripped from links shared on social media, making it impossible to track the true source of traffic.

Our pixels didn’t always fire, meaning some conversions just disappeared from the data.

Worse yet, we’d run an ad, and even after pouring money into it, there’d be no reliable way to see what was driving results and what wasn’t.

We’d spend hours analysing, comparing data across platforms, and trying to connect the dots. But time after time, we were left with incomplete, unreliable information. The numbers didn’t tell the whole story, and we were guessing more than we were making informed decisions. We were literally walking through our campaigns blind, paying for ads, and crossing our fingers that something would show up in the data.

The Turning Point: We Had Enough

After one too many times of watching valuable ad spend go into a black hole with no real insights, we realised something had to change. There had to be a better way to track our efforts, understand our campaigns, and gain real visibility into what was working and what wasn’t.

So, we decided to build it ourselves.

The Solution: Dáva Zmysel

Born from our collective frustration with traditional tracking methods, we developed Dáva Zmysel, a powerful yet simple-to-use app that finally gives marketers complete control over their tracking. We built it with one key focus in mind: to use first-party data and provide an effortless way to create unique landing pages at scale.

• No more lost UTM data.
• No more guessing at what ads were driving conversions.
• No more relying on third-party cookies that are phasing out.

With Dáva Zmysel, we created a tool that integrates seamlessly into your existing sales pages and workflows. All you need to do is define the URL for each campaign or source, and voilà, a custom, trackable landing page is created—ready to show you exactly where every visitor came from.

Built by Marketers for Marketers

We didn’t build Dáva Zmysel in a vacuum. Every feature is designed from our years of experience in digital marketing and web development.

 Since 1997, we’ve been crafting websites and running digital marketing campaigns across industries. We’ve faced the same struggles you’re dealing with now, and we knew the answer wasn’t just another analytics tool—it was a whole new way to track and understand what’s driving your business.

We’ve sat in your shoes, wondering why the numbers don’t make sense, watching money go out the door with no clear return, and asking, “What’s working? What’s not?” We built Dáva Zmysel to answer those questions for ourselves and for you.