Dáva Zmysel
[dah-va-zmee-zel] noun.
The answer to accurate tracking. Move away from unreliable UTM tracking, click tags or wherever you think is working today.
Accurate, real-time tracking
Dáva Zmysel’s ability to create unique landing pages for each source and medium provides you with precise tracking. You’ll know exactly where each visitor came from, which campaign worked, and how they converted—without relying on error-prone UTMs or pixels.
Non-disruptive integration
Unlike other solutions that require a complete overhaul of your sales process, Dáva Zmysel integrates smoothly into your current system. There’s no interruption in your purchase path or enquiry forms, and your customers will enjoy the same seamless experience.
Tailored for your business
Whether you're running a quote tool, purchase path, or lead generation form, Dáva Zmysel can be customised to work for your specific needs. We’ll create a solution that aligns perfectly with your sales funnel and marketing goals.
Superior campaign optimisation
The insights you gain from Dáva Zmysel’s tracking give you the power to make better marketing decisions. Once you know which ads or sources drive the best results, you can optimise your campaigns and increase ROI by focusing on what works.
Your tracking is NOT tracking!
When was the last time you validated your data?
Let’s Imagine you run a new campaign, and you're planning to send out brochures to potential customers. You hire a delivery service to distribute 100,000 brochures around the city. You’ve designed different versions of the brochure for different creatives, and you want to track how each performs.
After the brochures are sent, you ask for a report:
- How many brochures reached each group?
- Which areas responded the best?
- Which ad creative performed best?
The delivery company, however, returns with vague information: "Well, we delivered most of them, but we’re not sure where 40% went." And then you said “Oh, that's ok… Here is my credit card anyway” 🙂
In what world would that be ok? If someone told you that you’d tell them to put down the crack pipe and give you a refund. If you are not the one paying for ads, but using the company credit card, you need to confess to your boss right now, because the world is about to change.
Why your analytics platform can’t always see the source:
1. Accurate, real-time tracking
Dáva Zmysel’s ability to create unique landing pages for each source and medium provides you with precise tracking. You’ll know exactly where each visitor came from, which campaign worked, and how they converted—without relying on error-prone UTMs or pixels.
2. HTTPS to HTTP referrals
Unlike other solutions that require a complete overhaul of your sales process, Dáva Zmysel integrates smoothly into your current system. There’s no interruption in your purchase path or enquiry forms, and your customers will enjoy the same seamless experience.
3. Private browsing & privacy settings
Whether you're running a quote tool, purchase path, or lead generation form, Dáva Zmysel can be customised to work for your specific needs. We’ll create a solution that aligns perfectly with your sales funnel and marketing goals.
4. Bookmarks or saved links
Sometimes people bookmark your site or save a link to come back later. These visits get logged as direct traffic because there’s no referrer data for the tracking platform to use. But in reality, this visitor probably came from a specific campaign at some point.
5. Native apps (social media, email...)
When users click links in apps (like Facebook, Instagram, or even email clients like Outlook), the apps often strip out the referrer information. This means your tracking platform doesn’t know the original source, and again, it assigns the visit to direct traffic.
What does this mean for you?
Direct traffic is a blanket term that hides real insights. Visitors classified as "direct" could be coming from:
Shared links on social media.
Untracked campaigns (UTMs were stripped/missed).
Email newsletters without proper tracking.
App links that don’t pass referrer data.
In short, direct traffic is not direct at all — it’s unidentified traffic that your tracking platform can’t attribute.
Why relying on UTMs and Third-Party data is holding you back
Since the early days of the internet, marketers have relied on basic tracking methods like cookies and UTMs to understand where traffic comes from and how users engage with their content.
At the time of their conception, these tools were groundbreaking. But due to increased privacy regulations, cookie deprecation, and the widespread use of ad blockers and privacy-focused browsers UTMs have become an unreliable data source leaving many unaccounted gaps in user tracking.
The Solution: Unique Landing Pages
Here’s where unique landing pages come in. Instead of relying on UTMs that can be stripped or lost, each source, medium, or ad creative gets its own dedicated landing page. This means:
Every visit to that page is automatically tied to the specific source or ad, without needing referrer data or UTMs.
You eliminate the ambiguity of direct traffic because you know exactly where visitors are coming from.
No more guessing. No more "direct" black hole. With unique landing pages, you can accurately track your campaigns and get clear, reliable data on where your traffic really originates.
Why unique landing pages are the key to clearer tracking
In the ever-evolving world of digital marketing, tracking your results can feel like a game of hide and seek. You run campaigns, set up tracking, and try to follow the breadcrumbs in your analytics platform—only to find that some of your data has vanished into thin air.
Direct traffic appears out of nowhere, UTMs get lost, and pixels don’t always fire. In short, you're left guessing where your customers are coming from. But there’s a better way to track and understand your campaigns — unique landing pages.
Why traditional tracking falls short
Most marketers rely on methods like UTM parameters, ad pixels, and referrer data to track the effectiveness of their campaigns. These methods can work—but only if everything goes perfectly.
Unfortunately, in the real world, things often go wrong:
- UTMs can get stripped when users share links or switch devices.
- Pixels can be blocked by ad blockers or privacy settings.
- Referrer data can get lost when people move from one site to another (especially from HTTPS to HTTP).
This leaves you with incomplete data. And what’s worse? Many of those visits end up lumped into a category you’ve seen in your analytics: Direct Traffic.
Remember: Direct traffic if NOT actually direct
Dáva Zmysel
The unique landing page solution. From now on the only way someone comes to your website
Now, imagine if every campaign, ad, and source led to a unique landing page. Instead of relying on UTMs that can get lost or referrer data that may not be passed through, each source has its own destination.
With unique landing pages, there’s no ambiguity about where your traffic came from. You know exactly which ad, campaign, and medium drove each visitor.
For example:
- A visitor clicking on a Facebook ad for dog insurance lands on Landing Page A that’s specifically designed for that campaign.
- A user clicking on a Google search ad for cat insurance lands on Landing Page B, optimised for the search intent behind that ad.
- A person visiting from an email link lands on Landing Page C, personalised to that email campaign.
How unique landing pages improve tracking
Precise Attribution
Every visitor lands on a page specifically designed for the ad, source, or medium they clicked on. No more guessing whether it was a Facebook ad, Google search, or email campaign—because each page is tied directly to its traffic source.
No Data Loss
Since you’re no longer relying on tracking tags or referrer data that can be stripped or blocked, you eliminate data loss. The landing page itself tells you exactly where the visitor came from.
Personalisation at Scale
Each unique landing page allows you to personalise the experience based on where the visitor came from. An ad campaign targeting dog owners can lead to a page designed just for dog insurance. A campaign targeting cat owners leads to a cat-specific page. Personalisation improves engagement and increases the likelihood of conversion.
Better Insights
You can track the performance of each ad creative, source, or medium without any ambiguity. Instead of trying to figure out which campaign drove results, you’ll have crystal-clear insights into what’s working.
Consistency Across Devices
Many tracking methods (like UTMs or cookies) can get lost when users switch devices or browsers. With unique landing pages, the attribution is baked into the URL, meaning even if a user switches devices, you still have consistent tracking.
Improved Conversion Rates
Since each landing page is designed to match the visitor’s intent, your visitors are more likely to convert. Rather than landing on a generic page that doesn’t quite match their expectations, they arrive on a page tailored specifically to their interests, driving better engagement and results.
Client Testimonials
“It makes sense.”
Monican Limanto
CEO & Co-Founder - Petsy
“It makes total sense.”
Tiaan Dreyer
CEO - Knose
“Yes, it really makes sense.”
Nathan Harris
CEO - The Pet Insurance Company
Why this is the future of tracking
As privacy regulations get stricter and third-party cookies are phased out, tracking is becoming more difficult. Ad blockers, privacy-focused browsers, and anti-tracking measures make it harder to rely on traditional methods like UTMs and cookies. But unique landing pages are future-proof:
They don’t rely on third-party tracking.
They use first-party data (from your own site)
They provide clear attribution that’s unaffected by browser or privacy restrictions.
